Non-profit tactic of the month: (invited)
Today I got an invitation to an event featuring my all-time favorite tactic in non-profit communications: the probably-not-really-coming turnout-boosting-phantom guest. The event is a reception at the Democratic National Convention promoting a campaign for a single-payer health care system. The guest? Michael Moore.
The probably-not-really-coming turnout-boosting-phantom guest works like this: You do your invite and include [...]

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