Note: I'll be on the excellent Jack Rice Show Retin Buy, on Air America Radio, Friday, August 7th; check listings here. We'll have audio up after. If you just heard me and you wanted to read the piece in question, here goes. With some updates below. 

In 1998 I ran communications for one of the most stunning political victories of the '90s: Jordan Roberts' upset win as the first-ever woman Senator from the State of Confusion, retin a buy 0.1. The campaign was a simulation, part of an intensive 5-day campaign boot camp, but even though Roberts was fake (I had to play her in drag - that's for another time) I learned the basic axioms of communication strategy: 

1. You start with a goal (50% plus 1 vote) which reveals the target audience you need to achieve that goal (soccer moms from Sycamore and young voters throughout the State of Confusion), Retin Buy. Over the counter retin a cream, 2. Then you settle on a compelling message to sway that audience (Jordan Roberts will fight sprawl, preserve open space and is opposed to the dastardly Sycamore mine).

3. Then you win them over with tactics that reinforce that message, retin a products. Retin Buy, (We targeted community newspapers, canvassed every grocery store and built Roberts something called a "website")

Communications strategy is an art, and it follows the same formula for issues (environment, women's rights) as it does for elections. 

I thought about Jordan Roberts while I watched President Obama's health care press conference. Obama is running a full court press to win health care reform, but The White House isn't following the formula. Surely there's a a strategy, but as I looked over the headlines from the presser the next day - and at the wavering public support for health care - I couldn't suss it out. Is health reform falling victim to lackluster messaging and a poor campaign. Retin a percentages, Are there better alternatives. Let's play strategist. Here's what we're looking at: 

GOAL: This should be easy - the goal is to win House and Senate passage of health care for all Americans, Retin Buy. But The White House is starting with one hand behind their back: "Health Care" reform isn't written yet. There are drafts. There are committee proposals, counter over retin. But the details are in flux, so The White House is out hustling for a plan that doesn't yet exist.

Ezra Klein wrote a great piece today in The Washington Post about how the Obama Administration's approach to health care reform has been to Retin Buy, just do the opposite of what Bill Clinton did. In 1993, Prescription retin a cream grams, Hillary (and The White House) wrote ClintonCare. So in 2009 the actual bill has been outsourced to Congress, which has left President Obama out there campaigning for an unfinished bill that someone else wrote. Where is the helpful WhiteHouse.gov Q & A that could assuage concerned voters. There isn't one, retin a micro 1, because there aren't any "A's" yet. It's a mess. 

AUDIENCE: This is tricky, Retin Buy. Because health care is something that impacts every American, you have to explain to every American what it is and how it will work. After before picture retin wrinkle, But the real audience is simple: You need to convince independent and centrist voters in conservative/center-leaning districts to raise a total shitstorm if their Representatives vote against health care. These are the people who are represented by "blue dog" conservative Democrats in Congress; it's also some of those pesky working class white voters that we thought would be racist against Obama but weren't. There are some signs that President Obama may be honing in on this audience (see message below) but the sense I get is that they are not yet pushing an aggressive strategy to pressure wavering legislators. 

MESSAGE: A campaign "message" is the reason why people should support something, and Obama is pretty consistent here: We have to reform health care because we can't afford not to. Retin Buy, He has tied his message to the economic crisis, and to the staggering costs of health care. If you go back to our audience, retin dehydrogenase, it's smart: the target audience is worried about the economy - so the message responds to that. 

The problem, of course, is that "Reform health insurance now because we can't afford not to" isn't exactly "Yes We Can." (A message isn't as focused as a slogan, Retin a bleach, but you get my point - there's no Will.I.Am video coming out of the conceptual need to reduce the tripling of health insurance premiums.) It's also not very "I feel your pain," and it's hampered because there isn't a plan on paper yet. So the message is muddled by fears of massive government spending. It's also a little Bush-ian, even though it's true: we have to do this or else, retin a purpose.  

Is there something better? 

One of the few times during the Presidential debates that I actually staggered up out of my chair and cheered was when Candidate Obama asserted that health care is a human right.  I wonder if there isn't a bolder, higher-calling messaging platform that appeals to a moral framework as well as an economic one. Cost is important, but doesn't "we're Americans, we're heroes, we care for our seniors and our children and our neighbors, and so there are certain rights we all have in this country"  trump "deficit reduction by 2017?" You can wrap in the economy - health care has always been a right, now it's a necessity, Retin Buy. It's a moral and economic imperative. 

TACTICS: Here's where I find some real fault with the Obama Administration. 

• Why did President Obama insist on a press conference, Retin a dries out your skin, instead of an oval office address, which gave reporters a chance to parrot Republican talking points and put him on the defensive. An oval office address is usually reserved for foreign policy, detached retin, but this certainly rises to the occasion and fits nicely with a moral & economic imperative argument. Maybe he could have ended his address with some online questions? 


• Why is Vice-President Biden, the administration's point man on middle class issues, Retin a skin peeling, getting draped in medallions in fucking Georgia and Ukraine instead of out campaigning for health care? 


• Where is any useful shred of information about how your health care will be impacted at WhiteHouse.gov? 

The biggest tactical concern I have, though, stems from how President Obama ran the general election. In 2008, they mastered the art of the "local" media hit, mary lou retin bio. They talked under Retin Buy, the national press, with local ads about issues that pertained to voters in specific states. Nuclear Waste in Nevada; DHL outsourcing in Ohio; etc. Given that the entire objective here is to get a set of very specific legislators to support your bill, why isn't both the media and the online apparatus ramped up to put political pressure on those legislators. Retin a sun tan, The lead "blue dog" reticent Democrat on health care is Congressman Mike Ross, from Arkansas' 4th District. So where is the Joe Biden sit down interview with Hot Springs Fox 16. Let's do it. 

My guess is that The White House - in an effort to look bi-partisan and  not to stake the entire presidency on health care - doesn't want to knock the heads of wavering legislators in their own districts and appear overtly political, Retin Buy. But if health care really is that important, isn't this the time to do it, obagi retin. Senator Ben Nelson from Nebraska is the worst on health care. I'd love to see President Obama at the biggest church in Omaha - where he was the first Democrat since 1964 to win an electoral vote  - launching his crusade - yes, I said it - for health care. Info on retin a, Yes we can. 

The team that mastered "local" seems to have lost that page in the playbook.

Retin Buy, SO, WHAT WOULD I DO? Well, I'm not David Axelrod, the President's chief political strategist. And I'm not on the treadmill everyday at 5AM perfecting my rock-hard ass from years of ballet dancing like Chief of Staff Rahm Emmanuel. Maybe I should be. But if I were running communications on health care for The White House, here's what I would do: 

1, retin a pregnant. Wait it out this week while the House hopefully (no given) passes a bill. Then I would take that bill and create a series of online and offline materials that explain succinctly how it would impact your health care, Retin Buy. I want that Q & A. I want an awesome PSA that goes everywhere. Retin a skin aging, If they can get Secretary of Health Kathleen Sebelius on the field with The Washington Nationals mascot to encourage flu vaccinations, they can get a 2 minute video outlining the basics of Obamacare. 

2. Shift the message, from "do it now or the economy will tank" to the moral and economic imperative a can-do country has to provide first-rate health care argument. Retin Buy, Launch the crusade. 

3. Set out on a campaign-style, legislative-targeted barnstorming tour for health reform. Do events in Blue Dog districts. Retin a buy online, Put Joe Biden on NBC-Omaha. Get your best spokespeople, Retin Buy. Michelle should be out there; Biden; Bill Clinton maybe. In Cleveland on Friday we saw flashes of Candidate Obama. It's a good start. 

(Also, except for Chelsea Clinton's wedding, retin a for aging skin, President Obama needs to can the Martha's Vineyard vacation.) 

4. Get all the advocacy groups on the same page with 1-3. 

5. Retin Buy, When we're back in September, give your Oval Office address and make it your best speech ever. 

Also. We could use a little cultural currency around this. Retin a skin care products, Shepard Fairey did an awesome windmill that MoveOn is pushing, but September means college and high school kids back on campus and looking for some way to get into trouble - lets put them to work like it was 2008. 

All that is easier said than done. I've run some winning campaigns since Jordan Roberts, but none as vexing as health care. And Jordan wouldn't have won if I didn't look so good in a dress, retin a hair loss. But as a student of campaign strategy, and an ardent progressive who wants to see a generation-defining health care plan up on the policy Mount Rushmore right next to Social Security, I am concerned that President Obama's communication strategy is not up to the task. 

Health care is about sick people - dying, suffering people, and also about healthy people - thriving, vibrant people - and not just about "get it done now to keep costs down" and muddled East Room pressers, Retin Buy. The congressional recess this week is a chance for President Obama to regroup and reset his strategy. My hope is he hits the road with the urgency, passion and political (even partisan) communications savvy this issue deserves.

UPDATE: A week into the Congressional recess, some shifts in White House strategy are unfolding:

• President Obama did change the message - he shifted the entire frame from health care reform to an 8-point "insurance reform" platform. But, as I argue in this brief followup, it's a wonky - and still uninspiring - call to action.


• The Obama Administration has sent some elected officials out on a mini-barnstorming tour, but it's people like Secretary of Health Kathleen Sebelius, not Joe Biden or Bill Clinton (he was busy ...) or Michelle. 


• I do credit Obama for his trip this weekend - he's campaigning in Montana, where Senator Max Baucus is a big impediment to health reform right now. (Robert Reich argued Retin Buy, , as did I, that Obama should be campaigning in states and districts of wavering Democrats and vulnerable Republicans.) 


• WhiteHouse.gov is still missing the goddamned, somebody please write one, "FAQ's: What you need to know about health care reform." There really isn't anything at all on the site about the current bill, except for a good video of President Obama answering questions from the AARP. 

All of this, of course, has been overshadowed by the astroturf/wingnut/birther-slash-teabagger community meeting protests of the last week, which have disrupted efforts by House and Senate Democrats to promote health care reform. Frankly I didn't see that one coming, but it's becoming a real problem. The question it raises is just how effective Organizing for America - the Obama Administration's political organization - can be on the ground, and how they can impact the debate in communities across the country. 

Lastly, there are some really thoughtful comments below, and at the other home of this piece over at Huffington Post. Our readers had some good ideas, some frustrations to vent and they didn't even call me bad words. 

Oh. I forgot. The Obama Administration did roll out a logo for the campaign for health care, but then Rush Limbaugh said it looks like the Nazi Logo (did you even know they had a logo. I thought it was just the swastika) which ... it kind of does, presumably because the brownshirts are coming to euthanize all the seniors. Anyway, the campaign does have a nifty logo, and I like it. 

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